Competitive Intelligence
Consulting Practice

Competitive and strategic intelligence in the pharma industry is a crucial but time consuming and complex task. Our experts are here to help.
Tracking R & D and marketed products across multiple indications or drug classes involves a multitude of data points and the ability to dissect complex datasets. You need to monitor competing companies and assets, significant product development milestones, gaps in the market and potential growth drivers.

The Evaluate CI Practice combines comprehensive landscape coverage provided by its customisable, SaaS platforms and global, real-time web monitoring of public data sources, with therapy area expert analysis.

The practice provides tailored ‘so-what’ analyses and implications to insights which are corroborated by multiple sources with direct and indirect knowledge, to ensure the highest levels of confidence in the insight and recommendations provided.

Our expert consultants will work closely with you, to understand your needs in the CI space and deliver technology-enabled services, including:
  • Competitor and market insights
  • Competitor monitoring and conference coverage
  • Customised SaaS monitoring platforms and analytics
  • Strategic workshops and recommendations.

Alex Bour, Ph.D, Practice Lead, CI Intelligence

Alex Bour
Alex is a career competitive intelligence professional with about 13 years’ experience in academia and consulting. In his role as CI Practice Area Lead, Alex brings his depth and breadth of practice and disease area expertise, with a sharp focus on contextualising competitive analyses that drive impactful action for our clients. Alex believes competitiveness is a mindset and has organised his team of consultants to always look beyond the surface level implications and ensure that we are unearthing new insights and perspectives to share with our clients. Alex and his team are pioneering the use of Software as a Service (SaaS) solutions, powered by Norstella’s suite of drug and healthcare data to deliver customised and easily accessible news event summaries and analytics in a timely manner to clients.

Alex holds a Ph.D. in Chemistry from University College London.